Social media platforms like Facebook, Instagram, Twitter, and LinkedIn offer sophisticated advertising capabilities that agencies leverage to reach highly targeted audiences. By defining specific demographic, interest, and behavioral parameters, agencies can precisely target their clients’ ideal customer profiles. They create compelling ad creatives, including images, videos, and carousel formats, to capture the attention of potential leads. Social media advertising empowers agencies to deliver their clients’ messages effectively, foster engagement, and drive traffic to dedicated landing pages optimized for lead generation.