Using an agency for social media
Digital Marketing entails many different verticals. A well thought out social media strategy can make or break the digital presence of a brand. It may be overwhelming to stay in line with trends, deadlines and major festivals. Social media awareness, in collaboration with lead generation services on Google can lead to an increase of inquiries and subsequent sales for a business.
A social media agency is a company that provides social media marketing and management services to businesses and individuals. These agencies specialize in creating and executing social media strategies that help their clients to build brand awareness, engage with their audience, and drive traffic and sales.
The services offered by a social media agency may include:
- Social media strategy development
- Social media account management (creating and posting content, monitoring engagement, responding to comments and messages, etc.)
- Social media advertising (creating and managing social media ad campaigns)
- Social media analytics and reporting
- Influencer marketing
- Social media training and consulting
Some examples of social media agencies include Hootsuite, Socialbakers, and Sprout Social.
Branding is important!
The world is moving to the digital realm (as of 2022, there are 4.59 billion daily social media user!) having an online presence is as important as having a physical store. This is why a full service agency or a full service advertising agency is exactly what you require to take your business to the next level. A brand needs a well curated voice and guidelines, a lens through which it dispatches content. Keeping cohesive content pillars and elements also help in brand resonance and brand recall. Top of mind positioning strategy as well as being in at least the consideration set of the mind puts your brand in a favorable position with the customers.
Be ahead of the curve
Being ahead of your customers is important. Every engagement; comment or like helps put you in front of your competition. The end goal is to make your customers your brand advocates who in turn act as ambassadors for your brand. Social Media has seeped into every demographic with each age range using a different variant of it. For eg. a few of the top reasons for using social media in the U.A.E and the Middle East are “keeping in touch with friends and family” (53.40%) and “finding products to purchase” (29.90%) (globalmediainsight.com/blog/uae-social-media-statistics/). This presents us with ample opportunities to target and subsequently convert leads into customers whilst leading them down the sales funnel.
Create compelling content
A social media agency will tend to create compelling content which will aim to drive traffic to your social platforms, this will aim to create engagement on your platforms. Compelling content will give your brand a unique and enticing brand voice and separate it from the rest of the competition
You save time
A profitable social media strategy entails effort and resources which can be better outsourced to a dedicated agency. A team is constantly working on creating compelling content and refining your ads to keep you competitive in the market.
One point of contact
A central point of contact through a dedicated account manager will allow communication to flow in an efficient manner. An agency’s account manager will act as your brand manager and execute your marketing objectives on your behalf.
So there you have it, social media is here to stay and we as brands need to adapt to it. Digitizer Marketing Management aims to be the best digital marketing agency in Dubai offering a turnkey solution to all your marketing and advertising needs. If you need help with your digital marketing planning, we are here for you. For website design, SEO and social media marketing in the U.A.E and the Middle East, get in touch with Team Digitizer: https://digitizer.ae/