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A social media agency is a company that provides social media marketing and management services to businesses and individuals. These agencies specialize in creating and executing social media strategies that help their clients to build brand awareness, engage with their audience, and drive traffic and sales.
The world is moving to the digital realm (as of 2022, there are 4.59 billion daily social media user!) having an online presence is as important as having a physical store. This is why a full service agency or a full service advertising agency is exactly what you require to take your business to the next level. A brand needs a well curated voice and guidelines, a lens through which it dispatches content. Keeping cohesive content pillars and elements also help in brand resonance and brand recall. Top of mind positioning strategy as well as being in at least the consideration set of the mind puts your brand in a favorable position with the customers.
Being ahead of your customers is important. Every engagement; comment or like helps put you in front of your competition. The end goal is to make your customers your brand advocates who in turn act as ambassadors for your brand. Social Media has seeped into every demographic with each age range using a different variant of it. For eg. a few of the top reasons for using social media in the U.A.E and the Middle East are “keeping in touch with friends and family” (53.40%) and “finding products to purchase” (29.90%) (globalmediainsight.com/blog/uae-social-media-statistics/). This presents us with ample opportunities to target and subsequently convert leads into customers whilst leading them down the sales funnel.
A social media agency will tend to create compelling content which will aim to drive traffic to your social platforms, this will aim to create engagement on your platforms. Compelling content will give your brand a unique and enticing brand voice and separate it from the rest of the competition
on your behalf.
A profitable social media strategy entails effort and resources which can be better outsourced to a dedicated agency. A team is constantly working on creating compelling content and refining your ads to keep you competitive in the market.
manager will act as your brand manager and execute your marketing objectives
A central point of contact through a dedicated account manager will allow communication to flow in an efficient manner. An agency’s account manager will act as your brand manager and execute your marketing objectives on your behalf. account